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O fim da era Gutemberg e a preservação ambiental

Por bookess | Postado em Novidades | Em 07-07-2010

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“Estamos no fim da era Gutemberg”, declarou numa conferência Jason Epstein, o editor americano e fundador da The New York Review of Books. Epstein também  é o responsável pela comercialização da Espresso Book Machine, que já está em muitos aeroportos, hospitais, cafés dos EUA, que vende livros como quem tira café e capuccino.

Hoje em dia podemos comprar qualquer tipo de livro, em qualquer lugar do mundo e lê-lo em qualquer formato, e este conceito ainda está em mudanças a cada dia. A  maior vantagem de todo este processo só aparecerá mesmo daqui  a alguns anos, pois a impressão sob demanda, o grande diferencial do momento no mundo editorial, traz em seu bojo a prevenção da poluição e a redução do papel nas impressões. Tudo isso integra a política de responsabilidade ambiental, na qual a Bookess se encaixa. Além do mais, a  digitalização dos livros para serem vendidos em formato de e-book ou print-on-demand (impressão sob demanda) vai prolongar a vida das obras, permitir reeditar os clássicos, tornar conhecidos novos autores. E também vai impedir que os livros sejam destruídos para sempre, porque ficam armazenados no ciberespaço, que é ilimitado.

E a melhor notícia: a diminuição dos custos com o armazenamento, as novas formas de distribuição online, a possibilidade de fazer edições pequenas de livros  circunscritos a seu tempo, como manuais acadêmicos ( com leitores específicos), apontam o caminho para a forma de consumir livros muito diferente da tradicional. Agora quem tem que mudar são as editoras tradicionais, os livreiros, os agentes literários, as livrarias. Todos têm motivos para comemorar este novo tempo!

Os livros digitais da Bookess permitem que novos nichos de mercado sejam criados e que o relacionamento entre leitores, escritores, editores e  livreiros sejam priorizados. A Bookess acredita que chegou o tempo da informação ser acessível a  todos, e que os livros digitais são um forte componente desta mudança.

Todos ganham, pois as editoras já consolidadas no mercado ganham a chance de descobrir novos autores por outras vias. E muitos bons escritores já têm sido descobertos através da impressão sob demanda.

A Bookess continua acreditando que ninguém vive sem ler, e a boa notícia é que agora os bons livros ganharam vida própria, ou seja, eles mesmo estão se vendendo neste novo espaço tecnológico que lhes foi aberto.

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