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Autopublicação de sucesso!

Por bookess | Postado em Dicas | Em 29-09-2010

Tags:, , , , , , , , , , , , , ,

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Entre as iniciativas mais frequentes, e antigas, para promover um livro, a Bookess destaca as de maior impacto para a maioria dos escritores: a apresentação do livro e o envio de releases à imprensa especializada. Neste post vamos acompanhar um autor fictício que escolheu ambas as hipóteses para apresentar a sua obra ao mundo. Ainda que não estivesse familiarizado com o mundo da comunicação, e sem muitos contactos com jornalistas, não tinha nada a perder e pôs mãos à obra. Quando planejou o que fazer, decidiu começar pelo lançamento e, assim que todos os pormenores estivessem combinados, faria os contactos com a imprensa.

Clique para continuar lendo.

Orientou-se pelo Manual de Divulgação Bookess, que publicamos no Portal Bookess, organizou a apresentação do livro. Escolheu um local bem agradável, convidou alguns desconhecidos e muitos amigos, colocou alguns banners, etc. Depois,  escreveu o release para enviar aos jornalistas. Percebeu rapidamente o quão difícil é atrair a atenção dos jornalistas, numa época em que há tanta informação, e possíveis notícias disponíveis. Mas, seguiu algumas dicas básicas:

O release é uma notícia muito curta e deve ser escrita para chamar a atenção dos jornalistas. A Bookess pode enviá-la diretamente aos jornalistas de um meio de comunicação e também às agências de notícias, basta nos contatar.

O jornalista que recebe o seu release, também o recebe dentre dezenas de outros todos os dias. É crucial chamar a atenção dele. O texto de um release tem de ser criativo, forte e certeiro. Dizer-lhes que escreveu o livro “x” e comentar sobre o que fala é pouco. Deve reforçar o valor notícia: “sou o mais jovem escritor da cidade”, “escrevi sobre um assunto polêmico, atual”, ou “este é o relato da minha experiência de guerra”, soam muito bem

Se usar o e-mail, escolha como “Assunto” uma frase que pudesse ser a manchete de um jornal. No corpo de texto, escreva um pequeno parágrafo que  resuma a sua notícia e onde dê resposta a todas estas perguntas: Quem? O quê? Quando? Como? e Porquê? Seja breve, escreva, no máximo, 400 palavras. Coloque os seus contatos no final do e-mail para que os jornalistas o possam contatar. Envie o release num anexo, mais extenso se pretender. Anexe também uma imagem de boa qualidade, a capa do seu livro, ou ainda melhor, você com o seu livro em mãos.

Comece os contatos pelas mídias locais, de menor dimensão. Procure os contactos de e-mail na página online do jornal, da estação de rádio ou da revista que quer contatar. Quanto maior for a dimensão de um mídia, menores serão as hipóteses de publicarem a sua notícia.

Escrito e enviado o release que irá dar conta do lançamento do livro, o nosso autor deixou as preocupações para trás. Encomendou os seus livros sob demanda a tempo de receber os exemplares necessários para o dia do lançamento, e insistiu um pouco mais com a divulgação, escolheu algumas pessoas na sua lista telefônica e enviou SMSs.

No final, o trabalho compensou. Foram muitos os amigos que apareceram para aplaudi-lo e, também, para comprar o livro, e foram muitas as dedicatórias que lhe pediram para assinar. O que fez com um lindo sorriso, até porque ele se lembrou de pedir a uma amiga para vender o livro enquanto ele se dedicava à prosa oral e à escrita breve de dedicatórias.

Esta é uma história ficcional, mas as semelhanças com a realidade não são meras coincidências, são pedacinhos de histórias que chegam todos os dias à Bookess. Nossos autores sempre têm lindas histórias para nos contar. Conte também, a sua. Estamos esperando.

Comentários (158)

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